Multichannel direct-marketing outfit Publishers Clearing House usually brings to mind sweepstakes, its PCH Prize Patrol, and magazine subscriptions. However, Facebook PCH engagement should be added to that list with almost 2 Millions Facebook Likes, which is quite impressive. Facebook is a Social networks and just as the name suggests allow members or individuals to socialize over the internet about common subjects. Publishers Clearing House company understand very well the impact of social networking on their marketing strategies. This is why they have improved over the years their presence on Facebook. The fact that people socialize in the social networks means they interact and communicate with each other over the social net work. This is different from the normal online marketing whereby the target audience response may not be required. In the social networks sites, every business marketing itself there should be an active member meaning that it posts comments, writes articles if possible and blogs regularly and is ‘befriended’ to many members or visitors of that social site. Every PCH Channels and representatives have been paired up with a Facebook Fan Page. Here’s the list:
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