As a business, either you’re in the field of selling products or providing services, you know that marketing promotion is an aspect you must not ignore. Promotion, personal selling, advertising, sales promotion, direct marketing, and publicity are the essence of a company. This is how you popularize your product, your service or your brand. Sweepstakes and Contests are one and certainly a big part of this marketing promotion. But are you aware of the risk you take by engaging your business and name in a sweepstakes promotion. The risk of errors, omissions and disagreement that will give you headache when you will find that finally this is costing you more than a simple promotion. Have you heard of Sweepstakes insurance ?
What is sweepstakes insurance ? And what it’s for. Let’s start by saying that there are different sorts of sweepstakes insurance and different sorts of sweepstakes insurer. But most of them will cover these aspects:
- Risk of a misprint or improperly printed game cards or sweepstakes rules.
- Legal challenge to promotion.
- Prize Indemnity Insurance
- Event Cancellation, etc…
As you can notice, there are high risk at stake when you want to promote your business through sweepstakes marketing promotion. You must consider all the aspects of this kind of marketing before entering the game. And one of them is that you must protect your business first by taking the time to consult professional in the field and then be sure to take a sweepstakes insurance. Marketing should not be a puzzle for business.