The Importance of Customer Satisfaction Surveys for Businesses

If you are part of the management set up of a credit union and want to know how your customers think about the business then the best thing is to conduct a customer satisfaction survey. Getting enough time to conduct such a survey will go a long way to make a difference in the way you approach them, how you run the company and eventually how content they will be. If indeed you want to maintain your customers then you should be interested in what they have to say. There are some benefits to be derived from conducting this survey for your company.

Customer satisfaction surveys will show you what your customers think about your business. There is no other way to determine the thought processes of customers except through this. You will be giving them the opportunity to voice their opinions about the products and services you offer, quality of customer service you render and the impact you are making on their lives.

There is also the added benefit of knowing your weaknesses. It is very crucial that you know where you are not performing. This will then help you to determine how you are to cause changes in those areas. Customer demands are always dynamic and subject to change. Therefore there is the need to be constantly updated as to areas they will like to see change. A customer satisfaction survey will then help to locate these areas that require change.

A well conducted survey will also help you to know what your customers love about the business. If you are able to determine what the clients love to see about your company then it will lead to the concentration of efforts and energies into those areas. If for instance, they are interested in a particular product over the other then it pays to increase your capacity in the production of that product. This will help you maintain and probably expand your market share.

A customer satisfaction survey will go a long way to make your customers feel special and valued. Every customer or client loves it when his/her views are sought about the operations of a business or product they patronise. It makes them feel as part of the business especially when any of their opinions and views is implemented. Once you start implementing their points of view you will keep them coming back.



14 Responses to “The Importance of Customer Satisfaction Surveys for Businesses”

  1. Bobbie Keel says:

    I go shopping at Walmart on Lebanon rd. In Nashville Tennessee. I went to get stuff for chicken salad. First they everything I needed. But celelery. So walked over to look at cleaning supplies. Instead of paper towels . Be on the shelf’s. One employee was hading them out a big pack per customer. With it look like 200 people standinging in line . I think it would had been easier. To told customers to stand back..Wile he restocked and yo coustomers 1 or z percustome. And empty boxes were all in the way. They should have been moved before going down axel. But I can say that was firs time I experience that at Walmart

  2. larry g berry says:

    i go to the local Wlmart in Fern Creek (Louisville, Ky) almost every day for something. Today I went to get crackers and bananas.
    The store was completely out of saltine crackers.
    I got bananas and also bought some cookies marked down from $.98 to $.56.
    The self checkout line was real long…one reason was that 3 or 4 of the registers were out of order.
    When I checked out the scanner charged me full price for the cookies and because of the line of customers i did not want to call for an employee to fix it.
    this also happened to me the other day but there was no line and i got it fixed.
    you asked about my experience and there it is…not good.
    Larry G. Berry

  3. iris campbell says:

    dear sir, im claiming the sense weight loss and hair loss settlement today. asking for gwy#3080,#4900 and #7268 and #6900 settlement claims entry winner. I have waited all summer last year and waiting for your approval. thanks, thanks to roy henry, john Washington,lois lampkin, gail lampkin, marian Campbell,and thanks to Maryanne carter, sweeps manager and over sights and approvals too. thanks, write and call soon and thanks to price is right game show. phone no#(855)-50-price oversight and letter approvals at 10:30 am this morning. thanks, happy holiday and call soon with settlement checks issued for life for family and my self. thanks, iris Campbell and marian Campbell.

  4. Ashley Pippin says:

    I think the store is in great shape and is going well for them

  5. Diane Fischer says:

    Picked-up a Perscription today the employee was very friendly and had a great personality. This is why I switched my RX to Walmart.

  6. Pam I. says:

    Great service in pharmacy and the rest of the store.

  7. Nisha Jackson says:

    Your website is confusing and frustrating. All I wanted to do was enter the sweepstakes by taking the online survey. You have too many other distractions, and not direct way to access your survey questions.
    VERY annoying!!!

  8. H. A. Kardel says:

    Think it is a clean store with friendly people. Enjoy product selection.

  9. Arthur watson says:

    They have everything I need,at anytime.

  10. RENA BROWN says:

    I am not having luck posting anywhere else. I will try here.. l would like to claim 10x 10 for life. x2 “forever” prize. I thank you so much for these opportunities. activate/actnow Rena B.

  11. carole cole says:

    we love walmart ,great prices and has everything

  12. Farmville says:

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