Advertising Opportunities! Almost 90% of people in the world owns a mobile phone, regardless of their network provider, its features or capabilities. Mobile phone advertising and ads sent to cell phones, not a day goes by when one does not receive a message from an unusual number reminding them of a discount in a store or restaurant and also of a number of offers that the source business has on the table. They may sometimes be frustrating, but it would be a lie if anyone said that they did not benefit at least once from these messages. Mobile phone advertising is rapidly taking over the turf that radio, print and television once ruled. It is actually giving online advertising a run for its money and this is because of the short messages and the speed at which they can reach the recipient no matter their location this is mobile marketing effectiveness.